Theory of Change


Bringing together practitioners, researchers and leaders in regenerative agriculture and viticulture, working with experts in the fields of science, farming and communications.

Scientifically demonstrating or documenting the environmental, qualitative and economic benefits of biodiversity in viticulture.

Informing and educating the educators at key wine institutions.

Raising awareness of the ideas, importance and benefits of biodiversity in viticulture via seminars, workshops, social media events and talks.

Creating a support structure for people wanting to learn more about the ideas and benefits of regenerative viticulture including templates and guides for wine producers.


A network of at least 1,000 members comprising practitioners, researchers and leaders in regenerative agriculture and viticulture

Initiating at least one academic research programme per year

Regenerative viticulture taught on at least one globally recognised wine course (consumer or trade)

The organisation of or participation in at least 8 events per year

A publicly available repository of information related to regenerative viticulture


Viticulturists enabled to make the transition from conventional or organic to a more biodiverse viticulture

A database of evidence and a platform for advice, support and education concerning regenerative viticulture


Biodiversity in viticulture recognised as best practice